Definitions A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A A/B Testing Accelerator (or Incubator) Account Accounting Accounts Payable Accounts Receivable Accredited Investor Accrual Based Accounting Accumulated Depreciation Acqui-Hire Acquisition Acquisition Costs Actionable Narrative Actuary Adaptive Firm Adventure Capital Advertorial/Advertainment Angel Investor Annual Equivalent Rate (AER) Annual General Meeting Annual Percentage Rate (APR) Annuity Application Programming Interface (API) Arbitrage Artificial Intelligence Asset Auditor B Back End Backdoor Selling Baked-in Balance of Payments Balance Sheet Bang for Your Buck Bank Shot Bear Market Benchmark Best in Breed Best Practice Bleeding Edge Blue Chip Board of Directors Bond Bootstrap Brand Brand Equity Brand Recognition Branding Break-even Analysis Break-even Point Budget Bull Market Bundling Burden Rate Burn Rate Burning Platform Business Business Cycle Business Intelligence Software Business Mission Business Plan Business to Business (B2B) Business to Consumer (B2C) Buy-in Buy-out Buy-sell Agreement/Buy-sell Agreements C C Corporation Capital Capital Account Capital Asset Capital Expenditure Capital Gain Capital Gains Tax Capital Injection Capital Input Carry Trade Cash Cash Basis Cash Flow Cash Flow Budget Cash Flow Statement Cash Runway Cash Sales CEO Channel Conflict Churn Rate Click-Through Rate Cliff Vesting Cloud Hosting Co-branding Collection Day Commission Competitive Advantage Competitive Analysis Consumer Confidence Content Curation Content Management System (CMS) Contract Contract Management Software Contribution Margin Conversion Rate Convertible Note Core Competency Core Marketing Strategy Corporation Cost Benefit Analysis (CBA) Cost of Goods Sold (COGS) Cost of Sales Cottage Business Current Assets Current Debt Current Liabilities Custom Software Development Customer Relationship Management Software or CRM Customer Service Department D Data Center Decacorn Deduction Design Thinking Digital Impression Direct Cost of Sales Direct Mail Marketing Direct Marketing Disruption Disruptive Technology Distributed System Diversification Dividend Dividend Yield Document Management Domain Name Service (DNS) Down Round Downsizing Drinking the Kool-aid Dual Distribution Due Diligence (DD) E Earnings Earnings Before Interest and Taxes or EBIT? Earnings Before Interest Taxes Depreciation and Amortization (EBITDA) Economies of Scale Ecosystem Elasticity Enterprise Value Entrepreneur Equity Equity Crowdfunding ERP Software Exchange Rate Exit Strategy Expense Exponential Growth F Feelers Fixed Cost Fixed Liabilities Floating Liabilities Focus Group Foreign Exchange (Forex) Freemium G Gamify Gazumping Gearing Gross Margin Growth Hacking Guarantor Guerrilla Marketing H Harvesting Hockey Stick Human Resources I Idea vs Opportunity Income Statement Information Technology Initial Public Offering (IPO) Insider Trading Institutional Investor Intellectual Property Interest Intrapreneurship Inventory Investment Iterate L Launch Lean Startup Learning Management System (LMS) Letter of Intent (LOI) Leverage Leveraged Buy-out (LBO) Liabilities Liability Limited Liability Company (LLC) Limited Liability Partnership Liquid Asset Loss Leader Pricing Low Hanging Fruit Loyalty Program M Machine Learning Macroeconomics Make Hay Managed Services Management Margin Market Market Segmentation Market Share Marketing Marketing Audit Marketing Automation Marketing Cost Analysis Marketing Mix Membership Site Memorandum of Understanding (MOU) Merchant Account Merger Microeconomics Minimum Viable Product (MVP) Mission Statement Monetization Monetize Monopoly Move the Needle N Name Equity Net Cash Flow Net Income Net Present Value (NPV) Net Profit Net Worth Non-Disclosure Agreement (NDA) O Oligopoly Open Source Opportunity Cost Ordinary Share Out of Pocket Outsourcing Over the Wall Overdraft Overhead P Page Views Partnership Patent Pay As You Earn (PAYE) Payables Payroll Performance Management Software Pitch Deck Pivot Point of Sale Portfolio Positioning Preference Shares Price to Earnings Ratio (PE Ratio) Private Placement Privately Owned Product Development Product Life Cycle (PLC) Product Line Profit Profit and Loss Account Public Company Public Limited Company Public Relations Publicly Traded Pull Communication Strategy Purchasing Power Parity Push Communication Strategy R R&D Rate of Return Receivables Recession Recruitment Regulation Responsive Design Restructuring Retail Prices Index (RPI) Retained Earnings Return on Assets Return on Investment (ROI) Return Visitors Revenue Reverse Takeover Rollback Running on Fumes S Sales Department Sales Forecast Scalability Seed Capital Seed Round Server Hosting Serviceable Addressable Market (SAM)? Serviceable Obtainable Market (SOM) Shareholder Short-term Assets Short-term Liabilities Short-term Notes Social Media Software as a Service (SaaS) Sponsor Stakeholder Start-up Stock Stock Exchange Stock Market Subject Matter Expert (SME) Sunk Cost Supply Chain Sweat Equity SWOT Analysis Synergistic Relationship Synergize T Take Offline Takeover Target Market Target Marketing Tax Credit Technology Stack Telecommuting Telemarketing Term Sheet Tiger by the Tail Tiger Team Total Addressable Market (TAM) Traction Trademark Traffic Treasury Turnover U Underwriter Unicorn Company Unique User Sessions User Experience User Interface V Valuation Value Proposition Vaporware Variable Cost Venture Capital Venture Capitalist (VC) Version Control Vertical Merger Viral Marketing Virtual Private Network (VPN) W Warrant Web 2.0 Web App Website Metric Wholesale Wholesaler Working Capital Y Yield
