To create awareness of your product or service, you would “take it out to market”. This means establishing and running a set of advertising material to promote your product to customers and distributors. The management of these programs from market segmentation to choosing an advertising medium, preparing campaigns to measuring its effectiveness come under the umbrella of ‘marketing’.
For example…
To publicise and sell the new type of frying pan Alisha has prototyped and produced, she consults marketing experts. The frying pan is designed in such a way that no part of it gets hot to touch when used on the cooktop or oven. The marketing team concentrate on this unique aspect in creating TV and online campaigns that demonstrate the product in the form of videos. The team also organise the advertisements to run in the evenings on TV and when people visit specific websites to target their customer base.
