Ever been to a website and decide to leave, only to find that you are being targeted by its ads on various other sites you visit? Well this, my friend, is called ‘remarketing’. So what are some tips when it comes to remarketing? Make sure you have carefully defined your audience and precisely targeted your campaign. Experiment with various ad formats and make sure you are creating compelling ads that grab the attention of your prospects. Make sure you take advantage of the unlimited impressions cap on AdWords and be sure to send your first follow-up email immediately.