The most important elements for effective video marketing is diversity, engaging and keeping the videos short! Videos are a big thing… I should know as I have hundreds of them for you to watch! Even for marketing the more you have the better. Also embrace using advertising with your videos too. This will give you a far greater reach. Most importantly track how your videos are doing, see how many likes you get, check if people watch the video all the way through to find out what people enjoy the most.