When it comes to website copy… less is more! Keep your headlines tight and to the point and use bullet points and headings that are easy for your user to read. Always write copy that speaks directly to the customer and fill your copy with ‘active’ words such as ‘buy now’, ‘find out more’ and ‘book an appointment today’. Finally, don’t forget to include keywords, these are the terms that someone who is looking for your business might type into Google.