To be successful in content marketing, you need to learn how to blog effectively. First up, you need to define your blogging purpose. You also need to do your research before you start writing. Make sure you choose your post titles wisely make them search engine friendly. Remember, research shows that longer blog posts are favoured. Make sure you beautify your work by adding images, video and bold titles within the article. You also need to distribute your blog using social media, content distribution, and email marketing.