SEO (search engine optimisation) is an essential part of online marketing. First up, if you have no experience with SEO, I highly recommend taking a couple days to research online and immerse yourself in basic SEO concepts. Next, pretend you’re a customer for your own service. Which keywords will you search for? You need to ensure keywords are in your website URL and throughout landing pages. Lastly, make sure you set up and commit to a long-term SEO strategy and don’t be afraid to call in the professionals.