Multimedia, such as mobile marketing, podcasting, photo, video and file sharing, can spread the word about your company in a very unique way. First off, you need to understand the power of visuals. Excellent visuals have proven to be effective marketing materials for different platforms. You can use powerful photos and videos to get consumers excited about your products and upload these videos to various social media platforms. You can also source photos and videos from your audience. You might also create a contest that asks customers to post videos and photos of the most creative ways they use your product and ask viewers to vote for the winners.