Start off by making sure your profile is professional, search-optimised and client-focused. On LinkedIn, lead generation requires that you have a target market. Once you define your target market, whether it be CEO or accountant, you can easily find them using two separate methods: LinkedIn Advanced Search and LinkedIn Groups. Be sure to send a thank you note once your invitation to connect is accepted. You also need to ensure you engage with people in LinkedIn Groups. Last but not least, once You’ve built enough rapport, you have to make the transition to an offline conversation.