A great conference, run well, can provide a huge boost to your client base. If you’re considering running a conference, choose a theme and stick to it. Do some research to find out if the theme will be popular with your target audience. Work out a budget and how much you can allocate to venue hire, catering, speaker expenses and the cost of marketing your event. Create a business plan and a schedule as you work towards the date of the event, with deadlines for securing speakers and locking in final delegate numbers. Be strategic and be prepared for hard work you will need to have all bases covered if you want your event to be a hit.