Treat your customers like they own you because they do. So how does a business retain customers? The first step is setting expectations. It’s better to under promise and over deliver. You also need to build trust through relationships. You know how the saying goes, you do business with people you trust. It’s also important to build a relationship with your customers online, especially with the rise of social media. This may seem like an obvious point, but you must go above and beyond. Going the extra mile is an easy way to build a good relationship with customers. Last but not least, implement customer satisfaction surveys or simply ask for feedback.