When it comes to a rebrand, always start by doing the research and don’t jump into anything too hastily. Make sure you communicate your changes effectively with stakeholders. You need to make sure that you have documentation on everything you do during the rebrand process. Next, it’s time to promote your rebrand. There’s no point in going through the effort of a rebrand if you aren’t going to tell people about it. Consider internal PR campaigns, external PR campaigns and a launch party.