One of the most common ways of measuring social media results is by looking at the number of likes, shares and comments, which is known as engagement. Getting more engagement on social media consequently leads to greater exposure and promotion of your business. Another way to measure social media results is by tracking visits to your website. Tracking conversions will help you determine the exact number of people who became your customers after clicking on a post on your social media accounts. The good news is this can all be done using Google Analytics. If you have executed a social media strategy and not noticed sales or enquiries improving, perhaps it is time for a rethink.