First up for your marketing strategy you need to conduct research and profile your target markets. Next, you need to define your unique selling point. Follow this up by choosing your marketing avenues. Options include a business website, social media, blogging, brochure and flyers, networking events, print advertising, word of mouth, cold calling and letter drops. Be sure to set your goals and budget. Last but not least monitor, review and if need be adjust your marketing strategy accordingly.