Want more Facebook followers but don’t want to spend any money? Well, it’s not easy, but it can be done.
Cross promotion is one strategy: you could find a product or service that is complementary to yours and approach the business to mention each other and share your audience.
Encourage your customers to follow you on Facebook in return for special sales updates and discount offers
Engage, engage, engage! It is not easy to go viral, but if you can create content that is compelling enough to share your posts will be shared with wider and wider audiences. Also, if you can get customers to comment on your posts they will be exposed to more people.
Growing a Facebook audience does take a lot of hard work, but it can pay off in excellent customer engagement.