So how do you make someone purchase a big ticket item? Start off by remaining open-minded about your prospects. Never write off a prospect or assume they can’t afford a service. Remember, people will pay to have their problems solved. Your job is to find out what they need and to explain how your product can help. Conclude by remembering that even when selling a mid-range product, you can easily increase the total sale by offering a number of add-on options.
