Remarketing is a great way to entice consumers back to a brand to ensure a sale. In short it’s a great way to remind your customers that they visited your website or online store. How, you ask? Retargeting places digital ‘cookies’ on the computer that your website visitor is using. When they move onto another website, they will be presented with ads from you. You can decide what kinds of users you would like to retarget depending on the actions they have taken on your site by using Google AdWords. There are an array of online tutorials that can provide you with a step-by-step guide on effective remarketing.