Start off by making sure you website is responsive when it comes to design and by that I mean it should look as good on a mobile as it does on a computer. Business owners must know how users behave on their websites —so use Google Analytics to keep track of data and statistics. Next, make sure your messaging is concise. Ditch chunks of text and keep it clean and simple. Be sure to add fresh content to your website regularly. Last but not least, driving customers to your homepage is great, but directing them to landing pages that drill down deeper into the site is much more valuable.