First things first, identify your target market. Next, take a look at your competitor’s brands and think about how you can make yours stand out. For example: you may be offering lower prices or a better level of customer service. One approach is to define your brand as a person. For example: what kind of person would it be, how would they speak and where would they enjoy spending time. Finally, it is important to have an impactful logo, so get help from a graphic design whizz who can align imagery with your message.