The bottom line is people resist change for a myriad of reasons. So how do you get buy-in from people? Try communicate the change in conversation, like you would to say a family member or friend. Be sure to address the emotions in the room. A study recently found that people need to hear a message three to five times before they believe it, so be prepared to repeat the message. Use clear examples to show what the change means for people. Last but not least, one of the most powerful ways to communicate a new direction is through your own behavior, so be prepared to get things moving.