Leads mean business… and more leads mean more business! There are dozens of different ways to generate leads and when you’re starting out it can be a matter of trial and error. Here’s a rapid fire of ideas, all of which you can do without a great deal of financial investment: Social media advertising, small business networking events, Google Ads, content marketing through blogs, infographics and videos, online newsletters and approaching media organisations with genuine stories that would be of interest to the public.