There are a lot of ways to generate leads for less and it all comes down to trial and error. Here’s a list of ideas, all of which you can do on a shoestring budget. First up, there’s social media advertising, followed by small business networking events, Google Ads and content marketing blogs. Then there’s online newsletters and approaching journalists with stories that would be of interest to the public. A strategy to consider is ‘give, give, give, ask’, whereby you help your customers more than once before simply asking for their business.