First, you need to determine exactly what you need to know about the market, remembering to prioritise the information that is going to give you the best payback. Be sure to review less expensive alternatives – there are plenty of resources online that can help you perform market research for free. Remember, no small business can succeed without understanding its customers, its products and services, and the market, and more importantly it’s competitors. Last but not least, take the research and turn it into a strategy.
