Words are very powerful things, that’s for sure. When writing copy, think of your target audience and speak directly to them. Address them as ‘you’ as though you were having a one on one conversation. Come up with a heading that solves their problem, for example ‘Lose Weight and Keep it Off’ Use lots of ‘action’ based words such as ‘Buy now’, or ‘Try it for free’ to inspire your readers to take the next step.
