I can’t stress how important a landing page is for any business. You can ask your web developer to set up a new web page for you or do it yourself by choosing a template and adding pictures and text. There are three key questions your landing page must answer. Firstly, what is being offered, the benefits of what is being offered and how the user gets the offer. Remember, a landing page is the first page that visitors see, so it’s imperative you make a good first impression and include several strong calls to action.