Marketing is a challenge faced by all small businesses. When defining your marketing message, make sure it will appeal to your target audience, the key group of people who you wish to sell to. Your marketing message may evolve as your business does, but the most important steps are to identify your user problem, share how you will solve it and mention why you’re better than the competition. The more you know about the wants and needs of your target audience, the easier it will be to refine your message!
