To develop your marketing strategy, identify your overarching business goals. When setting goals make sure they are SMART: Specific, Measurable, Attainable, Relevant and Time Bound. Next, you need to set your marketing goals. An example of marketing goals include increased social media penetration or market development. It’s important to research your market and profile your potential customers and competitors. don’t forget to incorporate the 7 Ps of marketing into your business: product, price, promotion, place, people, process and physical evidence.
