Bottom line refers to a company’s net earnings, net income or earnings per share. Most companies aim to improve their bottom lines through two simultaneous methods: growing revenues and cutting costs.
So how does one create a bigger bottom line? First off, look at your business premises. Are you paying for space but not using it? Perhaps you could rent a desk or two out to another business. Next, review your marketing strategies and identify where money is being spent for little or no return. If any staff plan on leaving, consider how using a contractor or freelancer could save you money. Finally, review your budget and expenses to see where money is being wasted.