So you want to start a business, but you don’t know where to begin? From what I can see, you have two choices. First, go with an industry that you are passionate about and have a deep understanding of. If you love what you do, you will make it work. Second, look for an industry that is lacking in products or services. Find a gap in the market and figure out how you can use your talents to fill it. No matter what you choose, make sure you do some research to see if there is customer demand.