Less is more when it comes to choosing a business name. Here are some clever points to consider when coming up with a killer name for your company. Firstly, make it unique and unforgettable. Secondly, be sure to avoid unusual spellings so customers can spell the name of your company with ease. Did you know there are apps like Bust-A-Name that can help you come up with a name? Once you narrow it down to a few, sit down with a group of friends and pick that great name for your business. If you can include a reference to what you do or sell in your name, this will help you to be more easily located when your customers search online.