Nathalie Reiter is an eCommerce strategist and the founder of The Efficiency Hub, a digital “anti-agency” which aims to remove the overwhelm of selling online.

With an impressive resume that includes Sephora, MyHouse, Pacific Magazines and award-winning online marketplace,, Nathalie has assisted more than 900 retailers to develop tailored, cost-effective strategies to promote growth and exceptional customer service.

In 2017, Nathalie founded The Efficiency Hub to embrace her passion for working with small artisan businesses. Thinking analytically and executing creatively, The Efficiency Hub supports makers and designers to start and scale their businesses, and effectively sell their products online.

Nathalie is a big believer in giving back to her industry – she regularly shares her expertise through panels and webinars and has been featured in publications such as SmartCompany and Foundr Magazine. It is her mission to provide tools and knowledge to make eCommerce simple for everyone, and give artisan makers the confidence to ask the right questions and make educated decisions for their online business.