Jessica is the founder and director of Crave. She started it up 2014 from the popular Instagram page: @cravenewcastle. With a passion for hospitality, Jess started it off as a hobby project. The goal was the showcasing and supporting of local cafes and restaurants. The concept grew out of a concern that the industry lacked good education and enough proper social media usage. During Crave’s early days, Jess acted as the brains, photographer, and sole representative of the entire platform. As a passionate and ambitious leader, Jessica feels excitement when thinking about what the future holds for Crave.